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Do people think about sending emails if they can see their mood?

Email plays a massive part in all our lives in both work and at home. There are 4.6 billion accounts worldwide but only 2.7 billion email users. Figures suggest that around 212 billion business emails are sent/received daily.

Feeling moody ?

We have all been there; you receive an email from a disgruntled person, it may be a customer, friend or supplier. As you read the email, you can feel yourself getting annoyed the more you read. Now, the sender could be acting negatively, but sometimes it can just be your own mood leading you to completely misreading your emails. You could be busy, tired, stressed, hangry, there are many reasons for it. Wouldn’t it be great if you could reply without a negative mood tainting your response, resulting in an email you may not need to regret later.

We all know the usual advice to tackle this type of response.

  • Don’t start typing the response straight away, take a break.
  • Make sure you are reading the email properly and not jumping to conclusions.
  • To avoid your response being misinterpreted, keep your response short.
  • Keep tense emails straightforward by avoiding jokes and sarcasm.
  • Ask a colleague for support when trying to respond to a tense email.

Sometimes these are easier said than done and what do you do when no one else is around when you need that help.

So what have we built ?

Imagine if you could get a mood score for emails you send and receive. Having a quick way to check what you are about to send taking your bias emotion out of the situation or you receive an email by removing your current mood. We built ‘Should I Send It’, what is it?

It is a free Google Chrome Extension which you install via the Chrome web store, then when your writing your emails just highlight the text to find out your sentiment result:

  • Good to send.
  • Neutral, OK to send.
  • Negative, review before sending.

Using this tool will help improve your email writing by highlighting emails you send which may appear to sound negative, over time training you to automatically write more positively. However, there is one thing to bear in mind which is that although you may have had a negative score, it doesn’t necessarily mean that you need to re-write it. You need to be conscious of it and make changes where needed.

Why should you use ‘Should I Send It’ ?

Everyone benefits, the recipient of the email, the person sending the email and the business. The tool can be used for both sending and receiving. As the receiver you get a positive response back to their email, the sender can use the tool to be proactive and correct behaviours when email writing. The business benefits in improved customer service, better-trained staff and empowered staff which all play a part in improving revenue.


  • The chrome extension doesn’t read the content of your web pages.
  • The chrome extension only reads your highlighted text when you click the extension smile icon.
  • Your highlighted text is passed from your browser to our API where the sentiment is calculated, we do not store in any way the text you highlight.

What’s next

We have many ideas of how to push this tool forward as we all know how vital communication is within a business. Just imagine how much you could improve your email writing if you were getting a weekly report on your tone progress, just like you do for your fitness wearable.

‘Should I Send It’ currently is only supported in English, should we be supporting other languages?

Do you want this tool in your language? If so get in touch and let us know.

Get involved. Install the extension and start using it. We would love to know how you get on and any candid feedback you have though maybe use ‘Should I send it’ before you email us 😊